Thursday, 12 December 2013

Font Exploration


For my book I have been exploring the use of common fashion fonts and typography to use in helping to convey the use of language in fashion. Above is a list of the common typefaces used in popular fashion magazines that I compiled and have been testing in some of my preliminary designs. So far I have been enjoying the use of Futura, Didot, Baskerville & Devine.

Rough Pagination Chart


This is a rough draft of the pagination chart for my language of fashion book. So far there will be approximately 120 pages, with some missing content. As I continue to do my research I hope to fill the pages with relevant content, and interesting ways of creatively conveying the content that so far is largely text based.

Fashion's Favourite Word: Chic

This is some play with type, to represent the variety of ways that the word chic is used within the language of fashion. These are the ways in which chic has modified that I have found so far in doing my primary research. The larger the text the greater it has been represented across media including blog and magazine content.

Initial Inspiration for Creative



The book London and Language by Ryan Bennett explores the various strands of language found in the diverse city of London by using a variety of typographic and graphic design elements. This book has inspired my creative capstone to develop a book on the language of fashion, and how I can use graphic design elements to convey the concepts that I hope to explore throughout the book. 

Wednesday, 16 October 2013

Close Text Analysis- Let's See if I can get this down to 140 Characters!

Marc Jacobs S/S 2014 ready to wear look #11
Close Reading 



Look number eleven from Marc Jacob’s spring 2014 Ready to Wear collection features a model with a short choppy cropped blonde wig and thin blue eyeliner, wearing board shorts, a sheer blouse, a hussar-style jacket and plimsoll shoes. 


The Jacket features leg of mutton sleeves, with a woven black Hawaiian floral print motif on white. The jacket is has been applied with black passementerie trims including tassels, silk covered buttons, beading, rushing and frills. The sleeves feature layers of black ruffled frills to the wrist. Under the jacket the model is wearing a sheer lace-trimmed blouse in a black and cream ditsy floral print with ruffles around the neck and a pleated peplum waist.  The model is wearing hip slung navy board shorts, with hibiscus floral side paneling in dark burgundy red and white. Large black floral embroidery is applied on top with black sequins filling in the leaves. There are four fabric-covered buttons bordering the front zip closure at the front.  The shoes worn are black satin gusset plimsolls, with a white sole. The model’s nails are also painted dark brown with rhinestone appliqués.

This particular look was featured among many during Marc Jacob’s Spring/Summer 2014 Ready to Wear Runway Show in New York September 12, 2013 at 8pm.  The runway was dark, and the floor littered with cigarette butts and garbage. Although the show was for spring, the garments challenge our standard assumptions of spring/summer attire.  The fabrication appears heavy and the colours are dark, in contrast to the other clothing being show for the season. The ensemble appears to be a mashup between Victorian styles dressing, surf style sportswear, and intricate details found in the Hawaiian floral print, trims and applique. Marc Jacobs was said to be inspired by a number of eclectic inspirations including the Burning Man a bonfire ritual held in Nevada, A frat party at a beach, artist Paul McCarthy’s White Snow exhibit, and long time muse, model Jamie Bouchert’s eclectic style. The overall result of this look gives the impression of seasonless dressing, using looks and styles that are divergent yet familiar, to create a distinct and expressive amalgamation. 

Sunday, 29 September 2013

Mind Map





For my mind map I divided my main topic into three major sub-topics that I think will influence and direct my creative explorations. In the centre is fashion language with semiotics, fashion magazines, and fashion blogging. Each of these main headings branch off, with related details connected to different aspects of language use. I connected these with possible interpretations, related topics, questions & issues. By branching off with as much information that I have found so far in my research I feel that I will be able to create some initial iterative design projects that will include ways of creating interactions between the reader and text. By experimenting with different formats of interaction, I will try and challenge readers and my peers to confront how they understand the language of fashion.